wing+tree

Designing For Museware

Sheree BurlingtonComment

At the end of the month we launch a large new pottery collection called Sketchbook. The last time I introduced new designs was back in 2009. My retailers long ago stopped asking us what's new. What's new is that we cut our lead time in half. Launched a new website. Produced our first print catalog in 6 years. Found out that there's life after the loss of a child. Learned that if you hire enough meh workers, eventually a gem named Kris will materialize. 

The bulk of our business is wedding gifts, which means that from April - November, we are balls to the wall. Come January, we clean. Paint. Organize. Tweak the site. Count the weeks til wedding season. And since I am the designer and the only one who produces any designs, if new work doesn't happen in Q1, it's not happening until the following year. 

This year, it happened. I got over my fear, lethargy, grief - whatever and made a decision. 2015 is the year of Finally, New Stuff from Museware. This decision was followed by a creative block that lasted for weeks and made me question myself as a designer. Getting over it required my stepping out of my comfort zone and sharing stuff I do in secret when no one is watching - my own really naive drawings.

Our new pottery collection is based entirely on my own Sharpie on copy paper while watching bad TV sketches. So is my in-development line of art prints. Or fabric panels. Digital downloads. Clip art. Or anything that we can offer during Q1 when everything grinds to a halt. I don't know where this work will lead, but I do know that that I find that little owl up there so stinking cute, I just wanted to show it to someone. Anyone.